Oprah Endorses Amazon Kindle
Winfrey's support could lead to more than just a sales boost. It could go a long ways toward moving the e-book reader into the mainstream from just a niche market.
Popular talk-show host Oprah Winfrey on Friday endorsed Amazon.com's Kindle, a blessing that will likely give the e-book reader a big boost against its major rival the Sony Reader.
In a posting on her Web site, Winfrey revealed that she had proclaimed the Kindle her "favorite new gadget" on her afternoon TV talk show. Earlier speculation that the celebrity would give the nod to the device was sparked by a 24-second video ad on the Amazon.com homepage. The ad said Winfrey would discuss on her show a gadget that was "life-changing for me" and "the wave of the future." The ad ran directly above a promotion for the Kindle.
On her show, Winfrey, who was joined by Amazon.com founder and Chief Executive Jeff Bezos, said that although the Kindle was pricy at $359, she looked at as an environmentally friendly investment. "I know it's expensive in these times, but it's not frivolous because it will pay for itself," she said, according to her Web site. "The books are much cheaper, and you're saving paper." All books are $9.99 or less on Amazon
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